Asal

leading change.

Date: 2018-2019

Services:   Brand Strategy, Visual Identity, Creative Direction, Website Design, Systems Development

Story

Asal Consulting is a Somali led organization that supports public administration and business environment reform through local capacity building, leadership development and strategic intervention. Their experience ensures an intimate, nuanced and intuitive understanding of the cultural and political community allowing them to provide solutions and services that are tailored and effective within the local context and culture.

Our Role

Our agency embarked on a comprehensive strategy to position ASAL in a manner that would enhance their understanding of service offerings and improve communication with their target market.

We began by conducting an in-depth analysis of the firm's existing services, identifying key strengths, unique value propositions, and areas for improvement.

To communicate these services effectively, we developed a compelling brand narrative that highlighted the firm's expertise, reliability, and tailored solutions. Leveraging our creative expertise, we designed a visually captivating and user-friendly website, supported by engaging content that explained complex financial concepts in a clear and accessible manner.