Blowplast

Building a sustainable vision for the future of plastics manufacturing.

Date: 2018-2019

Services:   Brand Strategy, Visual Identity, Creative Direction, Website Design, Systems Development

Story

Blowplast Limited is the market leader for the manufacturing of plastic containers. With two production facilities in Nairobi, it serves the Kenyan and wider East African markets, and exports to over 18 African countries.The company focuses exclusively on business-to-business, supplying clients in the oil and lubricants, edible oil, pharmaceutical and cosmetics industry as well as food grade packaging.

Following investment into Blowplast, we were engaged to deliver a full rebrand of the business, with the requirement to craft a new direction, language and value system that would fundamentally change the brand and business positioning and prepare Blowplast for the future of plastics manufacturing.

To achieve this we introduced a simple but powerful brand promise - ‘Built for the Future’. And from this underpinning foundation we crafted new values, vision, mission and a visual identity that encapsulated the new company positioning. We worked across different levels of management to help establish a new company culture and helped communicate the new direction and commitment to the 1000+ employees