Easy Solar

Date:2017

Services:  Brand Strategy, Visual Identity, Brand Architecture,

Story

Easy Solar enhances the lives of people across West Africa by providing access to solar energy solutions and other transformative durable goods. We make these affordable through a range of flexible financing options, empowered by pay-as-you-go technology, and accessible through an extensive network of agents and shops.

Our Role

We worked with Easy Solar in Sierra Leone to help develop their brand profile, and brand positioning, defining their Mission, Vision and Core Values. Then helped develop a brand architecture centered around their core services. Finally we worked with them to update their visual identity so that it concisely reflected their brand values. Easy solar has gone on to become one of the most innovative and investable brands in the off grid renewable power space.