Karibu Homes

Affordable Housing

Date:2018-2019

SOW:Brand Strategy, Marketing Strategy, Visual Identity, Creative Direction, Website Design, Systems Development

Story

Karibu Homes saw a significant gap in the housing market in Kenya with no options for lower income families and the emerging middle class and started a paradigm shift in affordable housing across Kenya. Karibu Homes recognised that what Kenyans really wanted was a home not a house, a thriving community where they felt safe and welcome.

Our role

We worked with Karibu homes on their brand positioning,visual identity, brand book and website and provided marketing support across a wide range of their endeavors over the years including their most recent project Amana Hills at Tatu City, Kenya’s largest planned city. We are proud to say that since the brand's inception they have won a wide range of awards including the Africa EAPI award for affordable housing and they have been featured by the London Stock Exchange group as one of the companies to inspire Africa.