Modern Ways

Inspiring confidence in the lives of rural smallholder livestock farmers.

Date:2015- Present

Services:Brand strategy, Marketing Strategy, Business Development, Visual Identity, Creative Direction, Website Design, Systems Development, Marketing Support.

Story

Modern Ways Ltd is a family owned business established in 1951. The company manufactures mineral supplements for ruminant livestock and distributes a wide range of other animal health products from a variety of partner companies.

Our Role

Over the last 8 years we have worked very closely with Modern Ways as their brand and marketing partner. At the beginning of the engagement we developed their brand architecture. We then engaged in a comprehensive rebrand process for both the parent company Modern Ways and their premium mineral supplement brand Vital Animal Health. We were retained as their marketing agency to develop strategic marketing campaigns (and all associated design collateral) focused on educating smallholder dairy farmers on the importance of livestock nutrition. In addition to this we advised on investment strategy, grant writing.

Over the last five years the company has made significant impact in the livestock industry as the premier mineral supplements supplier, with a heavy increase in sales and marketing presence across Kenya and a 2022 goal of expanding into East Africa. They have also attracted strategic partnerships from multinationals in the Agricultural sector including Elanco, Premier Nutrition and Devenish.