We-Tu (Siemens Stiftung)

Sustainable, innovative solutions for energy, water and mobility across rural Kenya.

Date:

Services:  Brand Strategy, Business Development, Visual Identity, Creative Direction, Website Design, Systems Development

Story

WeTu is a Siemens Stiftung funded project that develops and delivers sustainable, innovative solutions for cleaner energy, safer water and better mobility in order to create an enhanced quality of life for people in rural Kenya whilst protecting the local environment.

Our Role

We worked closely with Weu to build their brand profile, providing the necessary direction, structure and language to define their brand and purpose.

This incorporated strategic advice on brand positioning and guidance through a renaming process. Once completed we moved into development of a new visual identity that captured the multiple facets of the brand in one striking logo design. Finally, we created all the company collaterals and conducted location and product branding as well as videography and photography production showcasing their various projects.

WeTu has established itself as a key service provider in the communities in which it operates and is delivering on its objectives with reliability and professionalism. By developing a strong and well defined brand and purpose for Wetu, the company has been able to deliver its services effectively, with a clear direction and vision. The WeTu name and brand elements have become distinctive features within the communities and are recognised for providing services critical to the growth and enhanced quality of life of people in rural Kenya.